Nothing is so powerful as an insight into human nature – what compulsions drive a man, what instincts dominate his action – if you know these things about a man you can touch him at the core of his being.
William Bernbach Quotes
Remember, the function of the advertising agency is not to sell the product to the customer – it is to sell the “ad” to the “client”.
Advertising isn’t a science. It’s persuasion. And persuasion is an art.