While 3D has been popular in the PC and game console market, to date there has been little penetration of 3D graphics and sound in consumer applications that require low power and reduced cost. The ZEVIO architecture will enable 3D capabilities in these applications while maintaining the retail price points and low-power consumption required by the consumer market. With its unique combination of media processing and advanced graphics, the ZEVIO application processor architecture is positioned to penetrate a potential market of over 300 million units in 2005 and 400 million units by 2009.
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