casey kasem

Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.

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If the beat gets to the audience, and the message touches them, you've got a hit.

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My first commercial was for Miller High Life beer.

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My agent said that I was one of the top three busiest people in the country.

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I like the storytelling and reading the letters, the long-distance dedications.

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We tell stories. We talk about statistics. And in 1978, we added an element of the show that gave it its heartbeat the long distance dedication.

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Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.

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But otherwise, music is about a beat and a message.

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We gave the show away and in return, we received a certain number of minutes per hour for the three hour show that we could sell to Madison Avenue.

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And for the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.

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As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.

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Basically, radio hasn't changed over the years.

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I probably would be continuing to do voice-overs, continuing to do cartoon shows, and at the same time I'd probably be on a sitcom or a dramatic television show.

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Keep your feet on the ground and keep reaching for the stars.

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Because of my background in theater and radio acting, I knew that I could make a living as an actor.

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After about a year-and-a-half, Tom Rounds and Ron Jacobs felt we could do better selling the show to stations. And that's when they swung over.

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Anytime in radio that you can reach somebody on an emotional level, you're really connecting.

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I did many spots for fast food chains.

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I had also done a little disc jockeying.

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I must have done about 25,000 promos.

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Interestingly, songs used to be short, then they became longer, and now they're getting shorter.

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That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

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The stories are success stories. The letters from listeners often touch the heart and can be inspiring.

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