The most distinctive mark of a cultured mind is the ability to take another's point of view to put one's self in another's place, and see life and its problems from a point of view different from one's own. To be willing to test a new idea to be able to live on the edge of difference in all matters intellectually to examine without heat the burning question of the day to have imaginative sympathy, openness and flexibility of mind, steadiness and poise of feeling, cool calmness of judgment, is to have culture.
In contemporary American public culture, the legacy of the consumer revolution of the 1960s is unmistakable. Today, there are few things more beloved of our masses than the figure of the cultural rebel, the defiant individualist resisting the mandates of the machine civilization. Whether he is an athlete decked out in a mowhawk and multiple-pierced ears, a policeman who plays by his own rules, an actor on a motorcycle, a soldier of fortune with explosive bow and arrow, or a rock star in leather jacket and sunglasses, the rebel has become the paramount cliche of our popular entertainment, and the pre-eminent symbol of the system he is supposed to be subverting. In advertising especially, he rules supreme