edward tufte

It's not that PowerPoint brought the Columbia down, but the method of presentation broke up the argument into tiny fragments, and it's intensely hierarchical-no sentences, just little phrases.

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The key argument is that cognitive tasks should be turned into design principles.

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The know-your-audience philosophy can be a big step down the road to pandering to the audience.

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We've drifted into this presentation mode without realizing the cost to the content and the audience in the process.

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The leading edge in evidence presentation is in science the leading edge in beauty is in high art.

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In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic design, and commercial art.

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The central claim of the book is that effective analytic designs entail turning thinking principles into seeing principles.

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A curious consequence is that I have become a minor celebrity.

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That is to say, nature's laws are causal they reveal themselves by comparison and difference, and they operate at every multivariate spacetime point.

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Beautiful Evidence follows a growing concern in my work assessing the quality of evidence and of finding out the truth.

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My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.

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I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

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If you like overheads, you'll love PowerPoint.

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Public discussions are part of what it takes to make changes in the trillions of graphics published each year.

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What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.

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Along with thirty-two years of being a professor at Princeton and Yale, I also greatly enjoy teaching out on the road.

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I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal-the great leader.

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I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.

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The goal is to provide analytical tools that will last students a lifetime.

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The idea of trying to create things that last - forever knowledge - has guided my work for a long time now.

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Beautiful Evidence is about the theory and practice of analytical design.

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The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.

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There are many true statements about complex topics that are too long to fit on a PowerPoint slide.

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I am certainly not an intellectual relativist, nor a moral relativist.

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Rather, the point is to recognize the tightness between seeing and thinking on an intellectual level not just a metaphorical level.

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