marty collins

Any time a hurricane appears in the Gulf, business essentially stops. It will be a few days before we have an accurate assessment of the situation.

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It took a little courage to set out and do something modern, but we were convinced that modern and high-design is the forward trend. We're very focused on our positioning and our image and the entire basket of goods, rather than simply having a hotel and putting residences on top.

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It was a marketing decision to bring the street Fusion and the Nextel Cup Fusion on line at the same time.

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Eddie sees the big picture. He's clearly got a vision of how to make this thing the big event. And he never stops working. The minute the tournament is completed, he'll be thinking about next year.

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While they are at our Web site, they are not only finding out about how they can participate (in the promotion), but they learn a lot about Ford, and a fair number of these people go on to inquire about a Ford product, ... So, ultimately, it sells us cars.

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With regard to golf, 50 percent of new vehicle buyers are golf fans, and 33 percent of our customer base is golfers or people who follow golf actively.

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The first tower did very, very well, and as a result, we added a second tower, which is already half sold. The hotel added a significant premium to the residential sales price.

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