simon baker

The numbers came in ahead of expectations and they offered a slightly better third-quarter advertising outlook, but there remains concern over the audience share having declined so dramatically this year.

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You must understand where your leads come from so you can manage your advertising spend.

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Reed Elsevier is an oil tanker that is surging ahead in the same direction that it has been going in for the past few years. It leaves the share price lacking any great dynamics to trade into.

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Agents must manage their leads. If you see a house online you send an e-mail, and if the agent doesn't respond in a few hours they could lose millions in business.

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We will be continuing to look at new opportunities to move into new markets and if and when the opportunity arises and it fits and we have a clear and achievable strategy to enter that market, we will be making a move.

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I still think there is some way to go to restore people's confidence, as is always the case after a recession.

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The FT seems to be enjoying some buoyant ad gains to date, which is contrary to trends we've seen from The Wall Street Journal and elsewhere in the newspaper industry.

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Omnicom has fallen back in market share, and an acquisition of Aegis would vault it right back on top along with WPP. So strategically it would make a lot of sense for Omnicom to take this step.

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