An idea can turn to dust or magic, depending on the talent that rubs against it. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
- William Bernbach Visit FamousQuotes.com for more inspirational quotes
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Nothing is so powerful as an insight into human nature . . . what compulsions drive a man, what instincts dominate his action . . . if you know these things about a man you can touch him at the core of his being. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
If your advertising goes unnoticed, everything else is academic - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Advertising isn't a science. It's persuasion. And persuasion is an art. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Advertising doesn't create a product advantage. It can only convey it. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
In advertising, not to be different is virtual suicide. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Today's smartest advertising style is tomorrow's corn. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
In advertising not to be different is virtually suicidal. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
The most powerful element in advertising is the truth. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
I warn you against believing that advertising is a science. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
In communications, familiarity breeds apathy. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Word of mouth is the best medium of all. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Nobody counts the number of ads you run they just remember the impression you make. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Properly practiced creativity can make one ad do the work of ten. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
With our industry being watched so carefully by governmental agencies, with the FTC ready to pounce on every claim we make, what we CAN say in our ads is forever narrowing and the sharpest tool left for us is HOW we say it. - William Bernbach Visit FamousQuotes.com for more inspirational quotes
Vernon Jordan, Civil Rights Leader, Dies at 85