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william bernbach Quotes

william bernbach

An idea can turn to dust or magic, depending on the talent that rubs against it.

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If your advertising goes unnoticed, everything else is academic

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Advertising isn't a science. It's persuasion. And persuasion is an art.

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Advertising doesn't create a product advantage. It can only convey it.

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In advertising, not to be different is virtual suicide.

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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

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Today's smartest advertising style is tomorrow's corn.

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In advertising not to be different is virtually suicidal.

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The most powerful element in advertising is the truth.

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I warn you against believing that advertising is a science.

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In communications, familiarity breeds apathy.

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Word of mouth is the best medium of all.

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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

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Nobody counts the number of ads you run they just remember the impression you make.

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Properly practiced creativity can make one ad do the work of ten.

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