The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.
Advertising Quotes
The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
Early to bed, early to rise, work like hell and advertise.
Advertising men and politicians are dangerous if they are separated. Together they are diabolical.
Acknowledging the already considerable power of advertising in American society; by 1917 (George) Creel was approaching the conclusion that ‘people do not live by bread alone; they live mostly by catch phrases.’ If advertising could sell soap or face cream or biscuits, he reasoned, why not a war?
The product that will not sell without advertising will not sell profitably with advertising.
Advertising agency: eighty five percent confusion and fifteen percent commission.
We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
